Media Kit
The first writing assignment required me to make a media kit highlighting my company's anniversary celebration. The media kit contains seven items: a news release, social media release, pitch letter with social media posts, media advisory, backgrounder, fact sheet and contest winner biographies.
Each assignment had slightly different prompts so a description of each assignment will accompany every document.
New Release and Social Media Release
The news and social media release required me to create an announcement for American Girl's 30th anniversary celebration.
Pitch Letter and Social Media Posts
This assignment required me to write a pitch letter addressed to a local news company convincing them to cover American Girl's 30th anniversary celebration. The second page includes a Facebook and Twitter post promoting the event.
The media advisory required me to create a sheet to release to the media highlighting what they need to know about American Girl's 30th anniversary celebration.
The backgrounder required me to write three pages of detailed information on the American Girl company.
The fact sheet required me to list important details about the American Girl company.
Tis assignment required me to write brief biographies for the three winners of an American Girl celebratory contest. Dr. McCown provided the basic information on each winner.